Product designer & leader building impactful experiences for 9+ years
product direction
I lead with empathy and enthusiasm. I love bringing together cross-disciplinary and client teams to collaboratively solve problems, and have experience planning and facilitating workshops. I take products from 0 to 1, then refine and scale 1 to n.
design strategy
I synthesize research into sharp insights, map end-to-end journeys, and produce testable hypotheses. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
human-centered collaboration
I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to try and make the world a little better.
design leadership
Uncovering big ideas gets me super excited. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of.
Driving app adoption through strategic UX overhaul
Led a cross-platform UX overhaul to boost mobile adoption. Unified fragmented user journeys, resulting in higher engagement across key merchant segments.
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Solving for cost and scale in POS design for small businesses
Drove the design of a low-cost, mobile-first POS system. Enabled small merchants to digitize transactions without expensive hardware dependencies.
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Innovating Buy Now, Pay Later experience in offline stores
Redesigned in-store financing experience for offline stores. Delivered a seamless BNPL journey that improved merchant adoption and customer experience at checkout.
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Empowering small businesses to go digital
Led product strategy to onboard first-time sellers online. Built intuitive tools that simplified setup and increased digital presence for small businesses.
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With over 9 years of experience in design, I've evolved from crafting user experiences to leading design teams and shaping product strategy.
I’ve led projects across fintech, e-commerce, b2c and enterprise tools. I’m passionate about mentorship, team growth, and advancing UX practice through community engagement.
Let’s Chat!
Email me at shwetashibu04@gmail.com, or connect with me on LinkedIn
Read more about my experience on my Resume
shweta shibu