Solving for cost and scale in POS design for small businesses
pexels-ketut-subiyanto-4623506
role Led the end-to-end product strategy and design. Managed and mentored a team of 2 designers
team Lead Designer (me)
Senior Product Designer
Product Designer
solution ePOS mode within the app to turn phones into digital POS systems, and mPOS device integration for card payments
skills Research, Project planning & strategy, Team management, Cross-functional collaboration, User Testing
problem Traditional POS devices are expensive and inaccessible by small businesses; most still rely on notebooks or scattered tools to track payments
impact Increased app downloads, improved app engagement, broadened market reach, reduced friction in online payment collection flow
The problem
Roles & responsibilities
Research
Design
Impact
Learnings & next steps
During my research for another PayU project (EMI via QR), I spoke with several offline merchants who couldn’t afford traditional POS hardware. Many were still logging transactions in notebooks or handling payments through disjointed tools like UPI apps, WhatsApp, and manual ledgers. They wanted better tools, but without the financial or technical overhead.
User Research - Field Interviews Discovered the need for digital alternatives to expensive POS systems by observing real-world merchant behaviors
Product Vision Design Dual-solution strategy, ePOS for mobile-only users and mPOS for card-handling capability, within the same ecosystem
Collaboration & Leadership Directed a small design team, managed weekly sprints, delegated design tasks, led brainstorm sessions
Stakeholder Alignment Collaborated with design, product, and engineering teams to keep priorities aligned with business goals
To inform this solution, we extended the insights from the EMI via QR research, where store owners across retail chains expressed the need for more control, visibility, and flexibility in their payment handling.

Top insights that shaped our thinking:

  • Store managers juggled cash, QR, UPI, card payments and tracked all manually
  • They valued voice confirmations and instant transaction logs for accountability
  • Device cost and maintenance were a barrier to entry for standard POS machines
  • Many expressed interest in adding digital tracking and receipts for cash transactions too
market research India's POS market is projected to double by 2029, reaching over $63 billion, with mPOS alone expected to hit $20 billion by 2027.

  • UPI payments are up 42% year-over-year, with strong consumer preference for digital, low-value transactions
  • 63% of merchants now accept digital payments under ₹1,000 to retain customers
  • Only 39% use POS software today, but 95% plan to adopt by 2029, 56% within six months
  • Government incentives and growing smartphone usage are accelerating adoption, especially among small businesses
ePOS (Quick Payments Mode) I designed a new mode in the PayU app—Quick Payments Mode—that merchants can toggle into with one tap. This interface allows:

  • QR code generation
  • Sending payment links
  • Recording cash transactions
  • Viewing recent transactions
  • Getting voice confirmation for all payments
mPOS Flow To add card acceptance, I extended the existing flow:

  • Merchants can order the mPOS device directly from the app
  • Setup is guided via app walkthroughs and phone support
  • mPOS integrates into the same Quick Payments Mode, with a smooth flow to swipe, PIN entry, and instant confirmation
Key Screens & Features Designed
  • Dashboard toggle to switch into Quick Payments
  • Transaction logs with badges
  • Voice alerts on payment completion
  • iFrame flow for device integration
  • Home screen shortcuts for fastest access
I worked with my team to structure the ePOS and mPOS workflows into a single cohesive experience, balancing product goals with user feedback and technical feasibility. View full project in Figma We transformed a basic app into a full-fledged payments hub for small stores—without increasing their cost or complexity.
shwetashibu04@gmail.com Drop me a line for work inquiries or just say hello
What I Learned as a design lead
  • Simplicity drives adoption: Every extra step meant a drop-off risk for non-tech-savvy users.
  • Voice feedback played a crucial role in merchant trust—many relied on it more than visual confirmations.
  • Designing for "shared devices" (phone used by multiple staff) added edge-case challenges around visibility and privacy.
  • Learned to balance hands-on design with mentoring, ensuring team members had ownership while aligning with the overall product vision.
  • Built frameworks that allowed the team to move faster across evolving product requirements without compromising clarity or usability.
what i planned for next steps
  • Introduce automated SMS receipts and analytics dashboards.
  • Add multilingual support for regional merchants.
  • Improve visibility of payment trends across transaction types.
Increased accessibility Merchants no longer need to rely on physical POS machines or handwritten logs
One-tap experience Reduced friction with a Quick Payments interface that combined QR, link, card, and cash flows
Broader market reach mPOS allowed even small vendors to accept card payments and appear more professional to customers
pexels-rossella-fasoli-507860397-16153871
user needs
Collect digital payments without hardware dependencies
Track all transactions, including cash, in one place
Easily verify card payments and receive instant confirmations
design goals
Make the mobile app usable as a full-fledged ePOS device
Introduce mPOS as a plug-and-play extension for card acceptance
Combine all tools under a single, clean interface
ePOS_Banner_Home Copy 10
ePOS_Transaction_All Copy
mPOS_Payment_Swipe@3x
mPOS_Payment_Success
mPOS_Payment_Filled_CCDC@3x
mPOS_Setup_Pair
ePOS_Transaction_Filter_2@1x
Bharat_QR_1 Copy
ePOS_Banner_Home Copy 9
ePOS_Home_Default Copy 9
Lock Screen - Notification Copy 19
ePOS_Banner_Home Copy 5
ePOS_Banner_1
ePOS_Transaction_Filter_1
Solving for cost and scale in POS design for small businesses
pexels-rossella-fasoli-507860397-16153871
problem Traditional POS devices are expensive and inaccessible by small businesses; most still rely on notebooks or scattered tools to track payments
role Led the end-to-end product strategy and design. Managed and mentored a team of 2 designers
solution ePOS mode within the app to turn phones into digital POS systems, and mPOS device integration for card payments
skills Research, Project planning & strategy, Team management, Cross-functional collaboration, User Testing
impact Increased app downloads, improved app engagement, broadened market reach, reduced friction in online payment collection flow
team Lead Designer (me)
Senior Product Designer
Product Designer
User Research - Field Interviews Discovered the need for digital alternatives to expensive POS systems by observing real-world merchant behaviors
Collaboration & Leadership Directed a small design team, managed weekly sprints, delegated design tasks, led brainstorm sessions
Increased accessibility Merchants no longer need to rely on physical POS machines or handwritten logs
Broader market reach mPOS allowed even small vendors to accept card payments and appear more professional to customers
One-tap experience Reduced friction with a Quick Payments interface that combined QR, link, card, and cash flows
Collect digital payments without hardware dependencies
Make the mobile app usable as a full-fledged ePOS device
Track all transactions, including cash, in one place
Introduce mPOS as a plug-and-play extension for card acceptance
Easily verify card payments and receive instant confirmations
Combine all tools under a single, clean interface
Product Vision Design Dual-solution strategy, ePOS for mobile-only users and mPOS for card-handling capability, within the same ecosystem
Stakeholder Alignment Collaborated with design, product, and engineering teams to keep priorities aligned with business goals
The problem
Roles & responsibilities
Research
Design
Impact
Learnings & next steps
shwetashibu04@gmail.com Drop me a line for work inquiries or just say hello
During my research for another PayU project (EMI via QR), I spoke with several offline merchants who couldn’t afford traditional POS hardware. Many were still logging transactions in notebooks or handling payments through disjointed tools like UPI apps, WhatsApp, and manual ledgers. They wanted better tools, but without the financial or technical overhead. To inform this solution, we extended the insights from the EMI via QR research, where store owners across retail chains expressed the need for more control, visibility, and flexibility in their payment handling.

Top insights that shaped our thinking:

  • Store managers juggled cash, QR, UPI, card payments and tracked all manually
  • They valued voice confirmations and instant transaction logs for accountability
  • Device cost and maintenance were a barrier to entry for standard POS machines
  • Many expressed interest in adding digital tracking and receipts for cash transactions too
I worked with my team to structure the ePOS and mPOS workflows into a single cohesive experience, balancing product goals with user feedback and technical feasibility. We transformed a basic app into a full-fledged payments hub for small stores—without increasing their cost or complexity.
What I Learned as a design lead
  • Simplicity drives adoption: Every extra step meant a drop-off risk for non-tech-savvy users.
  • Voice feedback played a crucial role in merchant trust—many relied on it more than visual confirmations.
  • Designing for "shared devices" (phone used by multiple staff) added edge-case challenges around visibility and privacy.
  • Learned to balance hands-on design with mentoring, ensuring team members had ownership while aligning with the overall product vision.
  • Built frameworks that allowed the team to move faster across evolving product requirements without compromising clarity or usability.
what i planned for next steps
  • Introduce automated SMS receipts and analytics dashboards.
  • Add multilingual support for regional merchants.
  • Improve visibility of payment trends across transaction types.
market research India's POS market is projected to double by 2029, reaching over $63 billion, with mPOS alone expected to hit $20 billion by 2027.

  • UPI payments are up 42% year-over-year, with strong consumer preference for digital, low-value transactions
  • 63% of merchants now accept digital payments under ₹1,000 to retain customers
  • Only 39% use POS software today, but 95% plan to adopt by 2029, 56% within six months
  • Government incentives and growing smartphone usage are accelerating adoption, especially among small businesses
ePOS (Quick Payments Mode) I designed a new mode in the PayU app—Quick Payments Mode—that merchants can toggle into with one tap. This interface allows:

  • QR code generation
  • Sending payment links
  • Recording cash transactions
  • Viewing recent transactions
  • Getting voice confirmation for all payments
mPOS Flow To add card acceptance, I extended the existing flow:

  • Merchants can order the mPOS device directly from the app
  • Setup is guided via app walkthroughs and phone support
  • mPOS integrates into the same Quick Payments Mode, with a smooth flow to swipe, PIN entry, and instant confirmation
Key Screens & Features Designed
  • Dashboard toggle to switch into Quick Payments
  • Transaction logs with badges
  • Voice alerts on payment completion
  • iFrame flow for device integration
  • Home screen shortcuts for fastest access
user needs design goals
Innovating Buy Now, Pay Later experience in offline stores Redesigned in-store financing experience for offline stores. Delivered a seamless BNPL journey that improved merchant adoption and customer experience at checkout.
ePOS_Banner_Home Copy 10
ePOS_Transaction_All Copy
mPOS_Payment_Swipe@3x
mPOS_Payment_Success
mPOS_Payment_Filled_CCDC@3x
mPOS_Setup_Pair
ePOS_Transaction_Filter_2@1x
Bharat_QR_1 Copy
ePOS_Banner_Home Copy 9
ePOS_Home_Default Copy 9
Lock Screen - Notification Copy 19
ePOS_Banner_Home Copy 5
ePOS_Banner_1
ePOS_Transaction_Filter_1
View full project in Figma
finance, e-commerce _ purchase, payment, credit card, monitor, computer, man, people
work resume linkedin email