Shweta Shibu shwetashibu.com shwetashibu04@gmail.com +1 (408) 499 3866 San Francisco, California Product Design Lead Senior Product Designer Product Designer Freelance Product Designer Graphic Designer Education Associate Graphic Designer Professional Skills Led product design across PayU’s B2B and B2C verticals, including SMB, enterprise, omnichannel, and credit products. Worked with 15-person B2B and 12-person B2C design teams; managed 4 designers and hired 3. Collaborated with product, engineering, and business teams to drive research-led strategy and scale impactful design solutions.

• Increased app adoption by 18%, reduced onboarding drop-off by 32% by leading a full mobile redesign of PayU’s merchant app into a superapp
  
• Reduced average time-to-first-transaction from 1 week to 2 hours, by simplifying self-serve onboarding journeys for new merchants
  
• Onboarded 20k+ merchants through the creation of Launchpad, a curated platform helping offline SMBs digitize using bundled third-party services
  
• Built a simplified in-store ‘buy now pay later’ solution that improved staff enablement and boosted conversion rates at large retail chains like Godrej and Decathlon
  
• Enabled 50k+ merchants to go digital with a low-cost POS solution, reducing hardware dependency and cost
  
• Increased B2C credit product completion rates by 23% by optimizing the onboarding flow for PayU’s ‘Buy Now Pay Later’ offering

Owned end-to-end product design for Smartron’s fitness-band ecosystem. Collaborated with firmware, mobile, and industrial-design teams in a 50-person IoT startup.

• Increased app engagement by 12% by rolling out streak challenges, leaderboards, and an in-app community
  
• Shipped the t-band and app in 9 months by leading user interviews, testing, and design
  
• Reduced setup time by 40% through a streamlined bluetooth pairing wizard validated in usability tests
  
• Informed Smartron’s voice-assistant roadmap by conducting competitive research on Alexa & Google Home

Led product and brand design for a cloud-kitchen startup, owning the mobile app, website, and all marketing creatives while collaborating with growth, engineering, and kitchen operations.

• Increased app downloads by 14% by redesigning onboarding, menu flows, and reorder nudges
  
• Improved website conversion with a new IA, bundled meals, and simpler checkout
  
• Created 100+ marketing assets across social media, video ads, and print campaigns
  
• Built Yumist’s first design system and hired 2 junior designers to streamline brand consistency

Worked across formats to design marketing creatives for ad campaigns, social media, and outdoor branding.

• Designed creatives for digital ads, social media posts, and billboards to support campaigns and launches
  
• Built visual guidelines and reusable templates to speed up asset creation for recurring campaigns

Bachelor of Architecture Worked with early-stage startups across fintech, wellness, and lifestyle to shape product ideas through research, prototyping, and product design.

• Designed and prototyped a habit-tracking app from scratch that secured early investor interest
  
• Increased engagement for a deals app by introducing gamification features
  
• Improved sign-up completion rates by optimizing onboarding flows for a credit product targeting millennials
  
• Simplified discovery and booking flows for a platform offering local classes, events, and movies

Supported product and marketing teams with visual design across platforms.

• Built a reusable icon library to support multiple product teams, ensuring consistency
  
• Designed ad creatives contributing to improved click-through rates and stronger visual identity
  
• Collaborated with product and marketing teams to align visuals with campaign goals and product UI standards

Product design & strategy · Cross-functional leadership · Mixed-methods research · Design systems & ops · Growth/onboarding optimization · Data-informed decisions · Mentorship & hiring Birla Institute of Technology, Mesra 2014 PayU Filmcity Digital Media Smartron Yumist Directi Mar 2019 - Dec 2023 Jul 2014 - Mar 2015 Jun 2017 - Feb 2019 Apr 2016 - Apr 2017 Jul 2015 - Mar 2016 Mar 2015 - Jun 2015